SprayPrinter is a young company that was established with the aim of developing, manufacturing and marketing novel
wireless spray printing technology that has various applications and target groups. In order to develop
SprayPrinter’s product, the company has access to not only the facilities at Tartu Spark Building and the local
Maker Lab but also to those belonging to Prototaip OÜ and Wazombi Labs OÜ – this includes extensive prototyping
facilities, mechatronics labs, CNC devices, etc. We have also expanded our own inventory of equipment in the past
year to develop our own in-house prototyping and tinkering laboratory.
SprayPrinter got started in 2014 and from there on has moved through several prototypes. Trial and error lead to
success and since then SprayPrinter has gone on to receive numerous tech and design awards. The company was founded
in 2015 and has held 2 successful crowdfunding campaigns (on Indiegogo and on Kickstarter).
The idea came from a personal problem. SprayPrinter’s inventor, Mihkel Joala had no art skills so he had to come up
with something fast when his daughter wanted to have a unicorn on her bedroom wall.
Richard has previously worked as a CEO at a boat building and nautical development company, which has given
valuable experience in terms of founding an innovative company and carving out a market share of an
traditional field of business. During the turbulent and fast-paced development of SprayPrinter, Richard has
recognized internationally as a capable and inspiring entrepreneur and has given talks at many start-up
conferences, in addition to winning several pitching competitions. Richard’s previous experience and
spirit will be key in realizing SprayPrinter’s ambition to launch the second generation product of our
and highly innovative device in an otherwise traditional market of wall art and interior decoration.
Favorite thing to sprayprint: American Presidents Favorite colour: many at the same time Hobbies: sailing, MMA, music
Skills: negotiating deals, seeing the big picture but also noticing small details, motivational speeches,
decisions, entrepreneurial spirit, good sense of humour, working hard, playing hard
Mihkel is the creative mind behind the SprayPrinter device and the CEO of Prototaip OÜ, a small company
CNC milling, turning and other metalwork. He has valuable experience in running a workshop of mechanical
and prototype fabrication which are crucial in the further development stages of SprayPrinter’s product, in
to fully utilizing the innovative aspects of the current technology.
Favorite thing to sprayprint: selfies and Einstein Favorite colour: red
Hobbies: fireart, acroyoga, inventing Skills: creative mindset, experienced inventor, fast
CPO, production engineering
Henry has an MSc degree in Industrial Engineering and Management from the Tallinn University of Technology.
experience working at both very large corporations such as Siemens and also for small companies, such as
LLT that focuses on innovative engineering solutions. He has worked as a design engineer, project manager
manager. Henry has ample experience in organizing production, engineering and supply chain management which
necessary in the later phases of the company, in addition to being actively engaged in product development
Favorite thing to sprayprint: mountains Favorite colour: aurometalsaurus Hobbies: mountain climbing,
Skills: MSc Industrial Engineering, putting things our inventor comes up with in a bow, calming everyone
with his healthy amount of pessimism
Alo has a degree from the University of Tartu in Commercial Economics. He worked at Estonia’s leading daily
newspaper, Postimees, for three years as an economic manager, in addition to founding and managing a
house for 22 years. He has participated in and led several projects and undertakings, both in the fields of
innovation, research and development. His long years of experience in communication and creating efficient
management structures are invaluable in the context of managing the company.
Favorite thing to sprayprint: deer Favorite colour: cherry red Hobbies: sailing, military, swimming
Skills: years of experience in business management, economics UT
CIO – Chief Inspiration Officer
Sirla is the mother of Estonian street art.
She is the head organizer of an international street art festival Stencibility which has been held
in our home town Tartu now for 7 times. Rumours say that she is the head of a notorious girl crew and active
as a street artist but no one has proof. She is currently studying communications at Tartu University in the
programme. In SprayPrinter Sirla is the marketplace manager for ready-made designs building up the artists
Favorite thing to sprayprint: hearts and dic*s Favorite colour: glitter pink Hobbies: drawing and dreaming Skills: visual communication, guerilla marketing, crowdsourcing, art and design, photography, bad jokes
head of communications
Aet has studied Journalism and Communication at the University of Tartu and. Her competences and tasks
managing the brand strategy, media relations, compiling written texts and producing promotional videos,
planning and organizing. She is responsible for visibility for the product and positive brand
Favorite thing to sprayprint: handsome men Favorite colour: burgundy, grey, black, navy Hobbies: writing, horseback riding, rescuing stray animals
Skills: brand strategy, media relations, written texts and videos, event planning and organizing,
Graduated from Tartu Art College where he studied media and advertising art. Uku is a creative and kind
He is the world’s first professional sprayprinting master which makes him the main guy to call when we need
high-quality sprayprinted images. He is also responsible for developing the visual identity of SprayPrinter.
passionate about recycling, in fact, he is the one who goes through the dumpsters in our office and outside.
Favorite thing to sprayprint: ex-girlfriends Favorite colour: blue gray
Hobbies: tinkering, DJ’ing, competitive recycling
Skills: graphic design, video production and animation, aerosol art, improvising
customer support specialist
Life motto: “If, at the end of it all, according to our abilities, we have done something to make others a
happier, and something to make ourselves a little happier, that is about the best we can do. To make others
happy is a crime. To make ourselves unhappy is where all crime starts. We must try to contribute joy to the
Favorite thing to sprayprint: cool film characters Favorite colour: green Hobbies: films, languages,
Skills: remaining calm and patient in extreme situations, peaceful, friendly, stoic, multilingual
Jürgen is the newly appointed Sales Manager of SprayPrinter. He has an MA in Economics from the University
Tartu and has previously worked as a sales manager, business analyst and a business consultant. At
he is responsible for organizing sales, gathering and analyzing use cases, sales work support and building
the sales network.
Favorite thing to sprayprint: animals Favorite colour: brown
Hobbies: running, skiing, swimming, MMA, football, basketball, yoga, taiji, reading, mansion complexes
Skills: selling, use case analysis, technical understanding, computer skills that support sales
negotiation and teamwork.
Joonatan: “There is truth and beauty in good software and algorithms. This is what I have chosen to pursue.”
Favorite thing to sprayprint: horses Favorite colour: blue Hobbies: pool, paintball, chess Skills: software development
Tommy was rescued from a thrift store in San Francisco. When flying back to Estonia Sirla had to carry him
day cause all her luggage was full. The amount of compliments they both received during the trip made her
that Tommy is the perfect conversation starter. Now Tommy works at SprayPrinter as an ice breaker and
Favorite thing to sprayprint: he’s the one being printed Favorite colour: shiny Hobbies: socializing, attending tech conferences and fancy dinners
Starditoetus, 14 996,80 EUR
Eesmärk on jõuda läbi arendustöö kommertsialiseerimiseks kõlbuliku tooteni ning turundada ettevõtet, toodet ja SprayPrinterit kui kaubamärki, mis hõlmab intensiivset turundustööd ja brändingu alaseid tegevusi.
Arendusosak, 19945,10 EUR
Eesmärk on panustada SprayPrinteri seadme edukasse kommertsialiseerimisse läbi patendiuuringute ja mehhatroonika arenduse.
Loomemajanduse eksporditoetus, 49 439,60 EUR
Eesmärk ette valmistada SP esimene valideeritud turg Ameerika Ühendriikides, kasutades Amazoni ja Kickstarteri müügikanaleid. Selleks korraldame rahvusvahelise meediakampaania kasutades erinevaid blogisid, sotsiaalmeedia vahendeid, nn geriljaturundust ning ka tasulist marketingi. Projekti tulemusena oleme valmis sisenema Ameerika jae turule tulevaste partnerite kaasabil toote kesk- ja suuremahulise müügiga.